Ecomdigest Stationery - 10.17.2024

PLUS: Canada’s About to Get Pukka-d Up!

Author

Sophie Bruxner-Randall
October 17, 2024 • Estimated Reading Time: 8 minutes

Thoughts on Ad Week New York 🎤

ADVERTISING INSIGHTS
Advertising Week NYC Recap

💡 Balancing Fame and Flow in a Post-Privacy Landscape, by Sam Carter, CEO of Fospha.

AdWeek NYC 2024 was packed full of fresh ideas and powerful reminders of evergreen principles. From navigating privacy challenges to ensuring sustainable brand growth, here are my key takeaways that all brands should be implementing:

  1. Balance Fame and Flow: Brands that focus too much on short-term conversions and neglect long-term brand-building efforts fall into the ‘doom loop’, converting only existing demand without generating new demand. Eventually the convertible audience is exhausted, efficiency plummets, and the brand finds itself in trouble. To avoid this, brands need to strike the right balance between conversion and long-term brand awareness to sustain growth.

  2. Go Full-Funnel for Measurement: To balance short and long-term goals of conversion and brand awareness, marketing teams need to be able to measure the impact of both. Last Click attribution chronically undervalues awareness activities, so brands should opt instead for measurement tools that use a full-funnel methodology.

  3. Privacy-Proof Your Tech Stack: With third-party cookies deprecation and new privacy regulations cropping up regularly, brands need to accept the death of user-level data and embrace privacy-centric solutions to future-proof their measurement. 

Read the full article here. 

Hot in D2C eCommerce 🔥

AI POWERS PRIME
Amazon Prime Big Deal Days 2024 Breaks Records with AI and Innovation (top links below 👇)

Amazon’s Prime Big Deal Days 2024 made history with the largest October shopping event ever, saving Prime members over $1 billion globally. This year’s event highlighted Amazon’s cutting-edge AI tools, including its AI assistant, Rufus, and drove massive sales across electronics, toys, and apparel. Top brands like Apple and Dyson offered unbeatable deals, setting the stage for a promising holiday shopping season.

Momentum Commerce reported a 41% sales increase on Day 1, with brands like Crocs and Lego leading the charge, while regions like Canada and Europe saw notable growth despite weather impacts affecting the U.S. Competitors Target and Walmart also launched early sales events, but Amazon's use of innovative shopping tools and AI set it apart in an increasingly competitive market.

For deeper insights into this record-breaking event, explore these key sources:

Cutting-Edge Trends ✂️

Kaweco is promoting its pens as ideal Christmas gifts, highlighting their gift wrapping options and unique 2024 tree ornament—a hand-blown, clear pen with golden accents. These products cater to pen enthusiasts and students alike, offering a special touch for the holiday season. Contact Studio Pens for details.

Anterique introduces new brass ballpoint pens in Dark Forest Green, Hazy Pink, and Deep Purple. These pens, popular in the U.K., are now available online through The Gentleman Stationer. Support the shop by purchasing directly or pledging via Patreon, ensuring continued access to quality writing instruments.

Pukka Pads is expanding into Canada through an exclusive partnership with Tomleo Sales Agency. This collaboration introduces Pukka Pads' innovative stationery to Canadian consumers. With 25 years of UK market leadership, Pukka Pads offers notebooks, journals, and filing solutions. Tomleo's president, Mathieu Delisle, is enthusiastic about this promising partnership.

LEUCHTTURM1917 introduces four new colors for its iconic A5 notebook in 2025: dusty rose, spring leaf, deep sea, and spice brown. Each notebook includes a matching pen loop and pencil. The Drehgriffel Nr. 1 pen and Nr. 2 mechanical pencil are also available in these new colors, enhancing style and functionality.

National Stationery Week has been shortlisted for the BOSS Award for Campaign of the Year, highlighting its success in promoting stationery and encouraging consumer engagement. Since 2011, it has aimed to strengthen ties between retailers, brands, and customers, with Sarah Laker bringing renewed energy to the campaign. Her efforts have been recognized alongside major names like Pukka Pads and Nestle.

Pukka Pads is also in the running for Campaign of the Year with its Irlen Comfort in Color initiative, which supports individuals with visual perception difficulties. Meanwhile, ExaClair Limited is a finalist for Brand Manufacturer of the Year, thanks to its sustainable Aquarel range. These nominations underscore the innovative spirit and collaborative efforts within the UK business supplies industry, setting the stage for an exciting awards ceremony.

Legami Milano has opened its 60th and 61st stores in Italy, marking significant growth with 11 new boutiques since last September. The brand's innovative erasable pens, recognized as Novelty Stationery Product of the Year, are driving global demand, highlighting Legami's unique, colorful, and fun product appeal.

Performance Platters 🍽️

Microsoft is transitioning from its retail media platform, PromoteIQ, to a partnership with Criteo. This shift reflects the evolving retail media landscape, emphasizing the need for adaptable strategies. While PromoteIQ's closure isn't officially announced, the move highlights the importance of resilient, owned architectures in the dynamic ad tech industry.

Amazon's Amelia AI, currently in Beta, aims to assist sellers with insights and advice. While it simplifies tasks for new users, its potential lies in evolving features like competitive analysis and content optimization. Amelia is promising, but its future impact on Amazon sellers remains to be seen.

Advertising Week New York highlighted three key trends: the scarcity of third-party data, the rise of the creator economy, and the pressure on marketers to prove ROI. Brands must leverage first-party data, embrace TikTok'spotential, and focus on measurable outcomes to succeed in this evolving landscape.

Ecomdigest is a Contentive publication in the DTC Ecommerce division