Ecomdigest Stationery - 09.05.2024

PLUS: Young artist Nico Bean's custom notebooks and top Minecraft school supplies.

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Ecomdigest
September 05, 2024 • Estimated Reading Time: 6 minutes

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The Stationery Store has partnered with 15-year-old artist Nico Bean to launch a collection of custom notebooks for the back-to-school season. Nico's unique designs, inspired by his student experiences, offer a blend of practicality and inspiration. The collection is available both in-store and online.

So, you think you’ve seen chaos? Enter Hobonichi Day, the annual event where Japanese stationery brand Hobonichi Co Ltd unleashes its Techo planners upon the world. This year, September 1 was D-Day, and boy, did it deliver. The company, in its infinite wisdom, thought it was ready for the onslaught of eager customers. Spoiler alert: it wasn’t.

Within minutes, the website was a digital warzone. Customers from Japan and beyond were met with “server is busy” messages, and the most coveted designs vanished faster than you can say “limited edition.” The site limped back to life around 3 PM, but by then, the damage was done. The Paddington planners were restocked, but good luck snagging one.

In Malaysia, Stickerrific, the lone ranger of Hobonichi’s partner stores, opened its doors to a horde of planner enthusiasts at 11:30 AM. The scene? Think Black Friday, but with more washi tape. Whatever wasn’t grabbed in-store was destined for their online shop, a second chance for the desperate.

The pièce de résistance? The Animal Crossing cover, inspired by the Nintendo Switch game, sold out in a blink and is now a pricey eBay treasure, starting at $200. So, if you missed out, better luck next year—or start saving for those eBay markups.

The article highlights the best Minecraft-themed school supplies for students, featuring various kits tailored for artists, STEM students, and general use. From comprehensive bundles to specialised notebooks and pencil cases, these products combine functionality with the beloved Minecraft aesthetic, making back-to-school shopping both practical and fun.

The Wedding Stationery Service Market is set to grow significantly from 2024 to 2032, driven by rising demand, technological advancements, and expanding applications. Companies are encouraged to leverage these opportunities for long-term success through innovation and strategic investments. The market's regional variations and competitive landscape offer further growth potential.

Amy Beecham's article highlights eight top mid-year planners and diaries perfect for a September reset. These planners, ranging from BLOX Stationery's colourful organiser to Intelligent Change's productivity guide, offer various features to help you stay organised, manage time effectively, and achieve your goals with style and efficiency.

Performance Platters 🍽️

In August 2024, TikTok and Amazon teamed up for a seamless shopping experience directly within the TikTok app. This timely partnership, coming just before the Q4 shopping season, leverages TikTok's massive user base and Amazon's e-commerce dominance.

But how will it impact brands?

A major challenge for brands is measuring the halo impact of social media interactions on Amazon sales, as Amazon's data exists in a walled garden and relies on a last-click attribution model, potentially overlooking external contributions that drives product discovery.

The partnership highlights the need for more holistic marketing measurement solutions as the line between social media and e-commerce blurs.

B2B marketing teams are rapidly adopting AI and ML, with 25% using these technologies in production. Leading adopters, primarily in tech-savvy industries, face challenges like data privacy and talent gaps. Despite hurdles, AI enhances content generation and operational efficiency, with 81% using GPT models like ChatGPT.

Google's digital ad revenue is growing rapidly, outpacing Microsoft's. In 2024, Google's US ad revenues are projected to hit $77.49 billion, driven by its search dominance. However, a US ruling against Google's search monopoly could shift market dynamics. Marketers should consider investing in leading search platforms.

Ecomdigest is a Contentive publication in the DTC Ecommerce division